Corporate sales training · Zurich & online
Your team is already talking to buyers. Teach them to ask the questions that close.
Tailored SPIN Selling training for companies that want more revenue from the same leads — delivered in person in Zurich and across Europe, or live online.
Free. No obligation. Video call on Zoom.
up to +30% increase
sales revenue in the first month after training
1:1
assessment of every participant, before and after
EN · RU
training delivered in English or Russian
Sound familiar?
Good people. Good product. Sales still stall.
- Your team pitches features before they understand the client's problem.
- Prospects say “sounds interesting, let us think about it” — and disappear.
- Discounts are used to close deals that should close on value.
- Your best performer can't explain what they do differently, so no one else can copy it.
- You've paid for sales training before. Two weeks later, everyone went back to old habits.
These aren't motivation problems. They're questioning problems — and they're fixable.
The method
SPIN Selling: built on research, not charisma
SPIN Selling comes from Neil Rackham's study of more than 35,000 sales calls. It showed that in larger, considered sales, the winners aren't the best talkers — they're the best askers. Larisa teaches SPIN with her own touch: the psychology of how decision makers actually think.
S
Situation
Understand the client's context — quickly, without interrogating.
P
Problem
Uncover the difficulties and dissatisfactions they live with.
I
Implication
Help them feel the real cost of leaving the problem unsolved.
N
Need‑payoff
Let the client tell you the value of your solution — in their own words.
Return on investment
Training that pays for itself — usually fast
No honest trainer can guarantee a number — your market, your team and your follow-through all play a part. What we can say: a 10%+ uplift after training is very realistic, and clients have seen up to +30% in the first month. Try your own numbers:
Extra revenue per year
CHF 240'000
Results can't be guaranteed — but a 10%+ uplift is very realistic, and even a modest 5% often covers the full program.
How it works
Not a one‑day seminar. A system that keeps the gains.
01
Assess
Individual assessment of each salesperson and a review of your current sales process and training.
02
Tailor
A program built for your industry, your clients and your real sales conversations.
03
Train
Practical multi‑session workshops over several full days — role‑plays on your actual deals.
04
Re‑assess
Post‑training assessment of every participant so you can see exactly what improved.
05
Support
Ongoing follow‑up sessions so new habits stick and results keep growing.
Who it's for
For virtually any business that sells a product or service
If your team talks to customers — B2B or B2C, high-ticket deals or everyday sales — SPIN training raises conversion. A few examples:
Law firms
Turn first consultations into signed mandates. Partners and associates learn to uncover the client's real stakes before quoting fees — so price stops being the first objection.
Advisory & consulting firms
Move from “send us a proposal” to clients who are convinced before the proposal arrives. Implication questions make the cost of inaction clear.
Apartment rental companies
Leasing agents learn to discover what renters truly need, handle hesitation and close more viewings into signed leases — with less discounting.
Retail clothing stores
Floor staff stop asking “can I help you?” and start real conversations that raise conversion and average basket size.
Premium car wash & services
Staff learn to recommend premium packages naturally, by asking the right questions — not by pushing upsells.
Retail construction equipment
Counter and field sales learn to diagnose project needs and sell complete solutions instead of single items.
Proof
What clients say
Company director on results after Larisa's training (Russian, English subtitles)
Video testimonial coming soon
Your questions, answered
Before you decide
Your trainer
Larisa Stepanova
Lawyer, clinical psychotherapist and certified business sales trainer (ATD Training & Facilitation Certificate). Larisa combines legal precision, a deep understanding of human decision‑making and real‑world sales experience. She trains every program personally.
More about Larisa- Lawyer
- Clinical psychotherapist
- ATD Training & Facilitation Certificate
- Real‑world sales experience
- Based in Zurich, Switzerland
Let's see what your team could close next quarter.
A free 30‑minute video call. We look at your sales process, your team and your goals — and you'll leave with at least one idea you can use immediately, whether or not we work together.
Free. No obligation. Video call on Zoom.